{"id":1862,"date":"2016-01-28T16:08:41","date_gmt":"2016-01-28T16:08:41","guid":{"rendered":"https:\/\/nitrofccanada.com\/?p=1862"},"modified":"2016-01-28T16:10:50","modified_gmt":"2016-01-28T16:10:50","slug":"back-to-iconic-look-for-alexis","status":"publish","type":"post","link":"https:\/\/nitrofccanada.com\/?p=1862","title":{"rendered":"Back to Iconic Look for Alexis"},"content":{"rendered":"<p>Alexis DeJoria Racing is going back to its roots for the 2016 NHRA Mello Yello Drag Racing season. Operating out of the Kalitta Motorsports camp, The Patr\u00f3n Spirits Company-backed Toyota Camry Funny Car team will once again sport the iconic \u2018Patr\u00f3n green,\u2019 as they return to the distiller\u2019s signature Patr\u00f3n Silver label in 2016.<\/p>\n<p>Pilot of the 10,000-horsepower Tequila Patr\u00f3n Toyota Camry Funny Car, Alexis DeJoria began her NHRA career in 2005 representing the ultra-premium spirits company\u2019s Patr\u00f3n Silver brand. Making her debut in a black and green Patr\u00f3n Super Gas Corvette Roadster, Alexis turned heads in the recognizable color scheme as she progressed through the NHRA ranks, eventually making her highly anticipated Funny Car debut in 2011.<\/p>\n<p>DeJoria\u2019s race team became synonymous with the Tequila Patr\u00f3n brand. After eight years in green, the team shocked the NHRA world by showing up to the 2014 season-opener in Pomona, California in purple and gold. The team represented the Patr\u00f3n XO Cafe liqueur brand throughout the 2014 season until the final race of the year when they surprised fans yet again with a red, orange and yellow car emblazoned with Patr\u00f3n\u2019s latest incarnation, Patr\u00f3n XO Cafe Incendio. While the Incendio brand was originally intended to be a one-race-only look, fan response was so positive that the new colors remained for the 2015 season.<\/p>\n<p><a href=\"https:\/\/nitrofccanada.com\/wp-content\/uploads\/2016\/01\/2016_Patron_Alexis_and_Vehicle_0078-e1453997244224.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1861\" src=\"https:\/\/nitrofccanada.com\/wp-content\/uploads\/2016\/01\/2016_Patron_Alexis_and_Vehicle_0078-e1453997244224.jpg\" alt=\"2016_Patron_Alexis_and_Vehicle_0078\" width=\"429\" height=\"435\" \/><\/a><br \/>\nAs the Patr\u00f3n team enters its fifth year of Funny Car racing, they will return to the quintessential green Patr\u00f3n Silver scheme.<\/p>\n<p>\u201cAlexis and the entire Patr\u00f3n team were tremendous partners in helping us launch and generate excitement and awareness for the new Patr\u00f3n XO Cafe Incendio. However, in 2016, we decided to return to the classic Tequila Patr\u00f3n livery on Alexis\u2019 Toyota Camry Funny Car for the 2016 season. Additionally, this more closely aligns Alexis DeJoria Racing with our global motorsports marketing platform, including our Tequila Patr\u00f3n ESM Team, racing in the World Endurance Championship series,\u201d said Lee Applbaum, Chief Marketing Officer at Patr\u00f3n Spirits. \u201cThough it can sometimes be difficult to see clearly at 300-mph, we couldn\u2019t be more proud to fly our colors, and our iconic Patr\u00f3n Silver bottle, on Alexis\u2019 incredible 10,000-horsepower race car.\u201d<\/p>\n<p>Three-time Funny Car winner Alexis DeJoria couldn\u2019t be more excited about the decision to return to the classic Tequila Patr\u00f3n livery.<\/p>\n<p>\u201cWe started our first season in Funny Car branded with Patr\u00f3n Silver. I love the way the green and silver looks on the car, it\u2019s incredibly sharp,\u201d said DeJoria. \u201cIt makes sense to represent the company\u2019s flagship spirit on our Toyota Camry. I think the fans will like it too- it\u2019s very recognizable. Everybody knows that label. When you think of Patr\u00f3n, you automatically think of the Patr\u00f3n Silver bottle. Over the years, we\u2019ve had a lot of fun with the other Patr\u00f3n brands on our car, but I\u2019m really happy to get back to our roots for year five.\u201d<\/p>\n<p>Alexis DeJoria and the Tequila Patr\u00f3n Toyota Camry Funny Car team take to the track on Friday, February 12th in Pomona, California for the first qualifying round of the NHRA season at the 56th annual Circle K NHRA WinterNationals. Fans can get a sneak preview of Team Patr\u00f3n\u2019s updated look at the NHRA Nitro Spring Training test session in Phoenix, Arizona, February 3-6. For more information, please visit www.alexisdejoria.com, Follow Us on Twitter, Instagram and Periscope @ADRnhra, or Like Us on Facebook Alexis DeJoria<\/p>\n<p>Photos courtesy of Alexis DeJoria Racing. Hi res images available upon request.<\/p>\n<p><strong>About Alexis DeJoria<\/strong><\/p>\n<p>Alexis DeJoria, daughter of John Paul DeJoria, co-founder of John Paul Mitchell Systems and proud owner of The Patr\u00f3n Spirits Company, is a professional race car driver, competing in the NHRA Mello Yello Drag Racing Series. Alexis drives the Tequila Patr\u00f3n-sponsored 2016 Toyota Camry for the Kalitta Motorsports team. Alexis, who had all the opportunity in the world to pursue any type of career, felt strongly about following her passion, and her need for adrenaline drove her to pursue the unlikely profession of auto-racing. The determination to \u2018blaze her own trail\u2019 continues to drive her and push her to higher levels in the sport of drag racing.<\/p>\n<p><strong>About Tequila Patr\u00f3n<\/strong><\/p>\n<p>From hand-harvesting the highest-quality 100-percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, number, and inspection of each bottle, Patr\u00f3n tequila is crafted with meticulous precision and care. Though Patr\u00f3n has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship.<\/p>\n<p>For more information about Patr\u00f3n tequilas and liqueurs, please visit <a href=\"https:\/\/www.patrontequila.com\/age-gate\/age-gate.html?origin=%2F&amp;flc=homepage&amp;fln=Post_Homepage_Patron\">www.patrontequila.com<\/a>.<\/p>\n<p><em>Posted by: Allison McCormick<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexis DeJoria Racing is going back to its roots for the 2016 NHRA Mello Yello Drag Racing season. Operating out of the Kalitta Motorsports camp, The Patr\u00f3n Spirits Company-backed Toyota Camry Funny Car team will once again sport the iconic \u2018Patr\u00f3n green,\u2019 as they return to the distiller\u2019s signature Patr\u00f3n Silver label in 2016. Pilot [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/nitrofccanada.com\/index.php?rest_route=\/wp\/v2\/posts\/1862"}],"collection":[{"href":"https:\/\/nitrofccanada.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nitrofccanada.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nitrofccanada.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nitrofccanada.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1862"}],"version-history":[{"count":4,"href":"https:\/\/nitrofccanada.com\/index.php?rest_route=\/wp\/v2\/posts\/1862\/revisions"}],"predecessor-version":[{"id":1866,"href":"https:\/\/nitrofccanada.com\/index.php?rest_route=\/wp\/v2\/posts\/1862\/revisions\/1866"}],"wp:attachment":[{"href":"https:\/\/nitrofccanada.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nitrofccanada.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nitrofccanada.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}